ASP Logo

The aim of this project is to create a working logo for American Society of Pharmacognosy.

With the guidance of Tom Geismar and Sagi Haviv, I experienced the entire process of creating a fully functional logo. The logo I created for the American Society of Pharmacognosy was to define what pharmacognosy really is, primarily the study of nature and discovering nature’s benefits that can be incorporated into our daily products.

Class: Visual Identity with Tom Geismar and Sagi Haviv and Mika Owens